NEWS

Harumika and River Island create World’s Smallest Catwalk

Published on: 22nd October 2012

Harumika and River Island have created a fashion first, showcasing River Island’s Autumn/Winter 2012 Chelsea Girl collection in miniature form.

Created by arts and crafts toys range, Harumika, from Bandai, the collection will be displayed on a catwalk featuring 10 outfits modelled on 21cm-high and 4cm-wide mannequins, on a one-metre-long rotating runway. The outfits were created by fashion designer Christina Ruby Walton in two weeks under the guidance of the Chelsea Girl design team.

Vicki Elmer, Harumika product manager, said: “Harumika is a great product for encouraging young girls’ creativity, as it allows them to imagine and craft their own fashion designs with ease. We are forever seeing the talent that the youth of the UK brings to different industries, so we’re excited to see the series of bespoke couture designs that young budding fashionistas can create.”

The miniature clothing collection from Harumika was unveiled on Thursday October 18 at an exclusive launch event at the Soho Hotel in London. A behind-the-scenes video giving a sneak peek of the collection in the making at River Island headquarters has been filmed for YouTube.

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