Hasbro has acquired the rights to manufacture and distribute the Pie Face game.
Under a licence from Rocket Games, the company will launch the game in multiple markets including the UK and US this autumn.
The excitement around Pie Face heightened earlier this year after a video of a grandfather and grandson playing the game went viral.
Jonathan Berkowitz, VP of global marketing and strategy for Hasbro Gaming, commented: “After the video of a family playing Pie Face received an overwhelming response worldwide, many of our fans were asking us for the game in the UK. We’re always listening to our fans to deliver the most exciting and fun gaming experiences and, thanks to the team at Rocket Games, we are thrilled to bring the game to the UK this year.”
The Pie Face game includes a throwing arm, chin rest, splash guard mask, spinner and sponge. It will be available in the UK from October.