NEWS

Hasbro and Butlin’s set Connect 4 world record

Published on: 28th May 2015

A group of 314 guests at Butlin’s Minehead resort set the Guinness World Record for the most people playing Connect 4 at the same time.

Hasbro-wordpressThe record was set to celebrate the partnership between Hasbro and Butlin’s. The partnership is a pivotal part of the new £16m West Lakes Chalet Village development at the Minehead resort – all chalets come with a Twister game, while other popular Hasbro titles such as Connect 4, Operation and Monopoly are available for guests to borrow from a dedicated games library at the chalet village reception.

Kay Green, Hasbro UK, marketing director, said: “We are delighted to be involved in Butlin’s new Chalet Village and Guinness World Records title for the most people playing Connect 4. It’s great to see Butlin’s and Hasbro Gaming working together to champion family gaming. We live in a digital world, but board games can still bring everyone together for real face time, to laugh, converse and compete whatever the age.”

Dermot King, Butlin’s managing director, said: “When we set out to create a chalet village that met the needs and wishes of modern families, one of the things our research showed was that mums and dads wanted to spend family time with their children playing more traditional board games, rather than some of the modern electronic devices. Therefore, by working with Hasbro Gaming we have made that possible by providing some of the world’s most popular board games.”

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