Hasbro and Franklin Sports to deliver new Nerf Sports products

Published on: 7th March 2023

A strategic global licensing deal will see Hasbro and Franklin Sports produce and distribute Nerf Sports product innovations while expanding the product line’s retail distribution.

Hasbro has announced a licensing agreement with Franklin Sports, a manufacturer and retailer in the sporting goods industry, to expand its retail production and distribution of Nerf Sports products globally.

“In 2021, we started our relationship with Franklin to create Nerf-branded products across a wide range of sports that delivered tremendous fun with forward thinking designs and features,” said Jess Richardson, vice president, Global Toys & Games, Licensed Consumer Products at Hasbro. “Franklin has proven to deliver successful ranges of Nerf Sports products, and we are excited to deepen our collaboration through a long-term strategic partnership to create even more quality products. We think this deal will further help us unlock Nerf’s full potential in the sports category for fans across the globe, and we can’t wait to unveil what’s to come with the exciting new line of products.”

For over 50 years, Nerf has remained a category leader and the brand continues to expand through innovative products, digital and gaming offerings, licensed products, sports expansion, in-person experiences, talent partnerships, the brand’s first-ever mascot introduction with Murph and much more.

“We are excited to expand our Nerf Sport product lines through our long-term strategic partnership with Hasbro,” said Adam Franklin, president of Franklin Sports. “Since partnering with Hasbro, we have been able to bring a new level of fun and excitement to traditional sport products.This next chapter in our relationship will allow Franklin to grow our distribution, promoting active play and bringing the power of Nerf to kids everywhere.”

Based in Stoughton, Massachusetts, Franklin has a catalogue of over 10,000 products across many different sports. The brand has official partnerships with Major League Baseball (MLB), the National Hockey League (NHL), and hundreds of professional athletes. Celebrating more than 75 years in the business, Franklin is a multi-generational, family-owned company that has built its business on delivering quality and value to its customers – from the recreational level all the way up to the professional ranks.

The Franklin range is available in the UK via Reydon Sports. The company recently become a Toymaster supplier and is keen to support the indie sector. For further information, contact the team on, 0115 938 6444 or visit

For more information on Nerf Sports, visit



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