Two of the biggest names in board games, Funko and Hasbro, have signed a multi-year partnership to introduce Cranium to a new audience of millennials and their families.

Hasbro and Funko Games have announced a new multi-year licensing partnership that will see them reimagine the iconic party game in a new Cranium: 25th Anniversary Edition. In addition, the duo is unveiling a refreshed line of Cranium classics and a new original children’s game designed by Funko Games.

Cranium was first introduced to the market in 1998. Its clever design combines several popular party game activities across art, trivia, language and performance into one game, creating an experience where ‘everyone shines’. The one-of-a-kind game became a near-instant success at launch, becoming profitable in just six months before taking the title of the fastest-selling independent board game ever in 2001. The game and its iconic Creative Cat, Data Head, Word Worm and Star Performer characters spawned half-a-dozen other brands in just 10 years before being sold to Hasbro in 2008.

“We’re beyond thrilled to release this reimagined Cranium experience for fans on its silver anniversary,” said Deirdre Cross, general manager of Funko Games. “The game’s enduring popularity is a testament to its creative design, easy-to-learn appeal, and the fun it’s provided to millions of players during its first 25 years.”

The announcement comes while both Hasbro and Funko are experiencing market success as recognised leaders in their respective fields: Hasbro as a leader in creating engaging brand experiences for global audiences through gaming, consumer products and entertainment, and Funko Games as a celebrated game design studio under the banner of Funko, a pop culture specialist with more than 1,000 entertainment, sports, and celebrity licences in its portfolio.

“Hasbro is thrilled to work with Funko Games to celebrate Cranium’s 25th anniversary by bringing these brand-new games to fans this year,” said Jess Richardson, vice president, Global Toys & Games, Licensed Consumer Products at Hasbro. “Funko is a true leader in the world of pop culture and helping turn brands into a lifestyle with innovative products for fans of all ages. We’re confident that under its leadership this beloved, classic brand will reach icon status for a new generation.”