LICENSING NEWS

Hasbro and HBO join forces to introduce Monopoly: Game of Thrones

Published on: 27th November 2018

New edition integrates elements of the hit series into gameplay using tokens and properties inspired by the show.

Inspired by the network’s hit series Game of Thrones, Monopoly: Game of Thrones is being rereleased with brand-new features including customised tokens, iconic properties and graphics infused within the game board.

The Monopoly Game of Thrones Edition game will also now feature an Iron Throne card holder that plays the iconic theme song throughout gameplay. This is the first time ever that a music component has been incorporated into a Monopoly board.

Monopoly and Game of Thrones fans can set sail to Westeros, with game tokens inspired by the honorary sigils of the Great Houses. Players will travel around the board to buy, sell, and trade iconic locations from the Seven Kingdoms, building castles and holdfasts in their pursuit to rule the Iron Throne.

Jonathan Berkowitz, president, Hasbro Brands, commented: “HBO has an incredibly robust and passionate fan base for the Game of Thrones series, and we’re excited to offer yet another way for these fans to connect with the brand. The board, the tokens, the money, and even the game pieces are derived directly from the show, ensuring Game of Thrones fans can be transported into the world of Westeros through an engaging and authentic Monopoly experience.”

The Monopoly: Game of Thrones Edition game, designed for fans ages 18 and up is now available for pre-order in the UK at Smyths Toys. The game will be available at all major retailers nationwide beginning in February 2019.

RECENT ARTICLES

Rising cost of living sees retail footfall slump

Melton Toys closes after 12 years in business

Eolo Toys launches Supermasked Stretch Tech Figures

Good weather window results in early start for Light Fund Charity Swim

Hey Duggee set for first live UK tour

Rowan Atkinson immortalised in special Beano comic strip

MGA names Mehran Ravanpay EVP of global manufacturing and supply chain

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up