LICENSING NEWS

Hasbro and Nintendo partner for Monopoly Gamer: Mario Kart Edition

Published on: 3rd April 2018

The new game adds Nintendo characters, races, Banana Peels and Super Stars into Monopoly gameplay.

The Monopoly Gamer: Mario Kart Edition game provides fans of all ages with new ways to engage with the Nintendo brand. Throughout the game, players will pass – and potentially purchase – Mario Kart themed properties such as Rainbow Road and Bowser’s Castle, while simultaneously encountering familiar challenges like dodging Banana Peels, tossing Shells and scooping up Super Star spaces to win the game.

To introduce another layer of competition and strategy, landing on or passing “Go” triggers a Mario Kart race where players compete for the Grand Prix card. In addition, each character token will have its own unique Power-Up ability activated by landing on a Super Star board space.

Jonathan Berkowitz, senior vice president of global marketing for Hasbro Gaming, commented: “In 2017, our fans were excited to see Mario and Mr. Monopoly join forces, so it’s only fitting we continue this collaboration with another franchise favourite – Mario Kart. The game will integrate elements of Mario Kart into the Monopoly game, offering a one-of-a-kind experience for gamers across the globe.”

Tom Prata, Nintendo of America’s senior vice president of strategic initiatives, commented: “Mario Kart is a franchise cherished by fans of all ages. Expanding our partnership with Hasbro to build upon the fun of Monopoly Gamer offers families even more surprising and engaging ways to interact with Nintendo characters.”

Monopoly Gamer: Mario Kart Edition game, designed for players aged 8+, will be available at Game stores in the UK in June 2018. Additionally, fans will be able to purchase Monopoly Gamer: Mario Kart power packs, which include additional Mario Kart character tokens such as Bowser, Rosalina, Shy Guy, Metal Mario, Donkey Kong and Yoshi.

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