Hasbro and Paramount to unite toys in new movie world

Published on: 16th December 2015

The toy brand and the film studio are creating a shared universe featuring characters from GI Joe and more.

Hasbro-480On Tuesday, Paramount Pictures and Hasbro announced a new deal that will see the studio and Allspark Pictures, Hasbro’s film label, build a cross-property onscreen universe, featuring popular characters from five of the toy company’s brands: GI Joe, Micronauts, Visionaries, Mask (Mobile Armored Strike Kommand) and ROM.

Brad Grey, Paramount chairman and CEO, said in a statement: “Hasbro and Allspark Pictures put storytelling at the centre of everything that we do. These brands are filled with memorable stories and vivid characters, and this universe creates a framework for how they will become interconnected. Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”

Hasbro and Paramount have previously collaborated on four Transformers movies, which have collectively grossed more than $3.8bn to date, and two GI Joe movies, which grossed more than $675m worldwide.


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