LICENSING NEWS

Hasbro and Rovio expand Angry Birds agreement

Published on: 20th June 2013

Hasbro and Rovio Entertainment have announced an expanded licensing agreement for toys and physical games based on the Angry Birds brand.HasbroRovioBirds300

The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go! set to be released this year. In addition, Hasbro will continue to develop and expand its collaboration with Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

Naz Cuevas, SVP, global consumer products licensing, said: “We have exciting projects lined up for 2013 and beyond, and Hasbro is the ideal preferred licensee to anchor the programme, expand our retail reach and delight our fans.”

John Frascotti, chief marketing officer at Hasbro, said: “Angry Birds is one of the most recognisable entertainment franchises in the world and we’re thrilled Rovio has chosen Hasbro as its premier toy and game licensee. With the new Angry Birds Go! property and additional upcoming collaborations between the companies, Hasbro looks forward to delivering more innovative Angry Birds toys and games to kids and families across the globe.”

The terms of the agreement give Hasbro licensing rights worldwide. New toys and games are planned for Autumn 2013 based on the upcoming Angry Birds Go! property and Angry Birds Star Wars. More details will be released later in the year.

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