NEWS

Hasbro and Zynga announce global partnership

Published on: 2nd July 2012

Hasbro and Zynga have announced a comprehensive partnership that grants Hasbro the rights to develop a range of toys and games based across Zynga’s social games and brands.

Zynga has created popular social game brands including FarmVille, CityVille and Words With Friends.

The deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.

Mark Pincus, founder, CEO and chief product officer of Zynga said: “This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds.”

Foye Pascoe, general manager at Hasbro UK, Ireland and Nordics said: “Zynga is bringing more games to mainstream culture and is redefining how people play. At Hasbro, we’re proud to help bring their games to even more people around the world. This strategic alliance plays off of both Hasbro’s and Zynga’s proven strengths and is emblematic of the new innovations and new platforms we are creating across our entire gaming portfolio.”

The two companies expect the first products to be available globally for Autumn 2012.

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