The adaption to Facebook messenger invites fans to report Monopoly rule breakers.
Monopoly has long sparked family feuds and arguments across the globe. In a recent study of approximately 2,000 people, nearly 50% of respondents reported some form of cheating during Monopoly gameplay, including stealing money from the bank, moving a token across multiple spaces, making up fake rules, and more.
In response, Hasbro is launching a new way to solve the game’s cheating and questionable behaviour with the introduction of Monopoly CheatBot, a unique adaptation of Facebook Messenger.
The new Monopoly CheatBot, available until 16th February, will help settle game disputes and crack down on rule breaking with the help of Mr. Monopoly himself, who will dole out personalised consequences in real-time, such as going directly to Monopoly jail or paying a £200 fine in Monopoly Money.
Craig Wilkins, marketing director, Hasbro UK & Ireland, commented: “With nearly one out of every two Monopoly players bending or breaking the rules, we knew it was time to put an end to the cheating, and what better way to reach our fans than by leveraging the innovative Facebook Messenger technology. With Monopoly CheatBot, we’re empowering fans to report their family and friends for corrupt and questionable game play – with customised consequences to hopefully end Monopoly feuds for good.”
Starting today, fans can visit Facebook.com/Monopoly to report their friends and family to Mr. Monopoly using Monopoly CheatBot. Fans can also join the conversation using #MonopolyCheater.