Hasbro announces global launch of Dropmix

Published on: 13th March 2017

DROPMIX111111111Dropmix, a fast-paced music mixing game, will launch in September 2017.

Developed with award-winning video game developer Harmonix Music Systems, players can create a unique mixes of songs by playing cards on a game board connected to a mobile app. The game consists of an electronic Dropmix Board, Dropmix Cards, and the free Dropmix app. The Dropmix cards feature some of the biggest hits in pop, R&B, dance, indie, country, rock and hip-hop.
“We continue to focus on creating cutting edge play experiences and Dropmix delivers on this. We teamed up with Harmonix to leverage their mastery in music gaming and combine it with our expertise in physical and digital play experiences,” said Samantha Lomow, senior vice president of Hasbro Brands. “Dropmix gives players a fresh way to combine their favorite artists and songs, find new ones and create their best ‘drop the mic’ moments.”
“Our collaboration with Hasbro has enabled us to create the next evolution of musical play,” added Steve Janiak, CEO of Harmonix. “Dropmix offers an entirely new way to discover, experience and interact with music.”
When a Dropmix card is placed on a Mix Slot, the electronic Dropmix Board immediately starts playing the corresponding part of the song (bass, beat, loop or vocals) noted on the card. The board reads up to five Dropmix Cards at time and the software in the app combines the music within each card to create a unique mix.
The Dropmix Music Gaming System, which includes an electronic Dropmix Board and 60 Dropmix Cards across multiple music genres, will be available in September 2017. Hasbro will also release Playlist Packs with 16 Dropmix Cards and Discover Packs with five Dropmix Cards. The additional cards will be released on an ongoing basis throughout 2017 to allow players to collect and curate their own custom decks and create new and unexpected soundtracks.


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