Hasbro unveils Royal Lost Kitties campaign

Published on: 9th May 2018

Royal Lost Kitties make appearance in Windsor to celebrate the launch of new collectibles range Lost Kitties.

In celebration of this year’s royal wedding, Hasbro has introduced The Royal Lost Kitties, a limited edition couple created to celebrate the launch of its brand new collectibles range Lost Kitties.

The regal kitties are the only figures of their kind in existence, and wear an engagement ring and groomsman outfit.

Each of Hasbro’s new Lost Kitties collection can be found hiding inside a carton of compound. The Lost Kitties will be available from 1st June, with up to 100 characters to collect throughout the year. They each have their own mischievous interests and are part of eight Lost Kitties squads, a group of characters with similar personalities including the #Nomz, #Cattitude, #WorkinIt, #ifIfits, #Adorbs, #ScaredyCats, #Cathletic, and #NotFelineIt.

Craig Wilkins, marketing director at Hasbro, commented: “We’re delighted to reveal the limited edition Royal Lost Kitties today. Lost Kitties is an exciting new brand for us, full of humour and surprise that we’re sure kids will love, and we can’t think of a better way to introduce them than with our very special Royal Couple.”


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