NEWS

Hasbro appointed global master toy licensee for Ghostbusters

Published on: 22nd August 2019

The new product line will launch in 2020 to coincide with the launch of the new movie.

Hasbro will create a wide range of Ghostbusters toys to appeal to fans of the original franchise, as well as a new generation of Ghostbusters around the world. The line will be available in 2020, aligning with the promotion of the Ghostbusters movie, which will be released next summer.

The deal marks a return to the Ghostbusters franchise by Hasbro. From 1986 to 1991, Kenner, which is now part of Hasbro, created and marketed The Real Ghostbusters toy line, with many of the original developers from Kenner still working with Hasbro. More recently, Hasbro created the Transformers Generations Collaborative: Ghostbusters Mash-Up Ecto-1 Ectotron. Additionally, a Transformers/Ghostbusters crossover comic series is now available from IDW. These collaborations mark both brands’ 35th anniversaries this year.

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

RECENT ARTICLES

Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary

Las Vegas Licensing Expo offers first look at closing programme

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature