The new product line will launch in 2020 to coincide with the launch of the new movie.
Hasbro will create a wide range of Ghostbusters toys to appeal to fans of the original franchise, as well as a new generation of Ghostbusters around the world. The line will be available in 2020, aligning with the promotion of the Ghostbusters movie, which will be released next summer.
The deal marks a return to the Ghostbusters franchise by Hasbro. From 1986 to 1991, Kenner, which is now part of Hasbro, created and marketed The Real Ghostbusters toy line, with many of the original developers from Kenner still working with Hasbro. More recently, Hasbro created the Transformers Generations Collaborative: Ghostbusters Mash-Up Ecto-1 Ectotron. Additionally, a Transformers/Ghostbusters crossover comic series is now available from IDW. These collaborations mark both brands’ 35th anniversaries this year.
“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.