Starting today (9th January 2013), the fate of the Scottie dog, race car, top hat and the five other tokens in Monopoly game is in the hands of fans with the launch of a worldwide vote that will determine which token will be eliminated from the game.
When the vote ends, Hasbro will change the Monopoly game forever by removing one of the classic tokens from the game and replacing it with a token that reflects the interests of today’s players. Fans can vote on Facebook for which new token they would like to see added to the game, choosing from a diamond ring, guitar, toy robot, cat or helicopter.
Fans will also be able to ‘campaign’ to save their favourite token through Facebook and Twitter by sharing images and videos with their friends and by using the hashtag #tokenvote.
Eric Nyman, senior vice president and global brand leader for Hasbro gaming, said: “The tokens are one of the most iconic parts of the Monopoly game, and we know that people are emotionally tied to their favourite one. When we decided to replace one of the tokens in the game, we knew we had to involve our fans in the process. We can’t wait to see which iconic piece will ‘go to jail’ and which new token the fans will choose to become part of one of the world’s most popular games.”
To celebrate the Monopoly Save Your Token campaign, Hasbro will issue a special Classic Monopoly Golden Token Edition game that will include gold coloured versions of all eight classic tokens and the five new tokens included in the vote.