The live theatre company with over 45 venues has partnered up with Hasbro for its 2015/16 pantomime season.
Hasbro will sponsor all 10 First Family Entertainment pantomimes at the ATG venues.
Pat Westwell, ATG’s marketing director, said, “We’re delighted to welcome Hasbro on board for FFE’s new pantomime season. As one of the world’s leading toy companies, Hasbro has been entertaining families for many years and is therefore the perfect partner for the Great British family tradition of pantomime.”
Previous successful ATG sponsorship deals for FFE pantomimes have included 20th Century Fox Home Entertainment and Robinsons.
Fuse Sport + Entertainment, part of the Omnicom Media Group, was appointed by Hasbro to both negotiate and activate the brand’s sponsorship package, benefits of which will include branding on marketing communications, ticket competitions, advertising and in-venue experiential activity of Pie Face. The partnership runs from 1st October 2015 to 10th January 2016.
FFE’s 2015/16 pantomime season stars celebrities such as Torvill and Dean, Warwick Davis, Verne Troyer, Katie Price,Priscilla Presley, Marcus Brigstocke, Anita Dobson, Sam Bailey, Ben Adams, Gary Wilmot, Matthew Kelly, Hayley Mills, Wayne Sleep, Gregor Fisher, Jonathan Wilkes, Chris Jarvis, and Flawless among many others.