Hasbro Happy Hours programme announced for Festival of Licensing

Published on: 22nd September 2020

Attendees can wind down after-hours with a programme of entertaining social events. 

Festival of Licensing has announced its Hasbro Happy Hours programme of ‘after-show’ evening entertainment, with the aim of bringing the licensing industry together once the day’s meetings have dialled down.

“At Hasbro, we are committed to creating the world’s best play and entertainment experiences for all, so working with Festival of Licensing to bring some fun and relaxing activities to our global licensing industry colleagues next month made perfect sense,” said Casey Collins, general manager and senior vice president, Hasbro Consumer Products. “We are running a series of fantastic evening events in Europe, Asia and the Americas based around our iconic Trivial Pursuit brand to connect and entertain everyone attending the Festival.”

Festival of Licensing Hasbro Happy Hours programme:

Tunes & Trivial Pursuit

Hosted by Hasbro team members in each region, Tunes & Trivial Pursuit will feature a special guest musical performance and a chance for participants to test their trivia knowledge and competitive spirit.

Kahoot & Cocktails hosted by Licensing International

Attendees can test their licensing IQ in this group quiz challenge (aided by their drink of choice).

Licensing Mask-arade Party hosted by Licensing International

“If we’ve learned anything in 2020, it’s that masks aren’t just for Halloween,” said Maura Regan, president, Licensing International. “So, don your favourite mask – Halloween-themed or not, the choice is entirely yours – and share a drink with us. There are extra points for anyone who shows up in full costume.”

Hasbro Happy Hours agenda:

  • Tuesday 6th October (Europe) – 6pm, BST: Tunes & Trivial Pursuit
  • Wednesday 7th October (Europe) – 6pm BST: Kahoot & Cocktails hosted by Licensing International
  • Wednesday 14th October (Asia) – 6pm, CST (China Standard Time): Tunes & Trivial Pursuit
  • Tuesday 20th October (Americas) – 6pm, PST: Tunes & Trivial Pursuit
  • Wednesday 21st October (Americas) – 4pm PST / 7pm EST: Licensing Mask-arade Party

“We said from day one that we wanted Festival of Licensing to be a celebration of the global licensing industry, so we’re delighted that Hasbro and Licensing International are hosting events that will encourage us all to let our hair down and have some fun together once business is done for the day,” said Anna Knight, vice president, Licensing, Informa Markets.

To register for your Festival of Licensing, which takes place from 6th-29th Ocotober, click here.


DreamToys attracts extensive media coverage

Warnings for Christmas supply chain chaos as peak trading season beckons

Hornby sales surge as more take up hobbies in lockdown

Orchard Toys celebrates 25 years of best-selling game Shopping List

UL offers free webinar to help companies navigate Brexit

Smiffys takes on Masha and the Bear licence

Kidicraft introduces new 3D Harry Potter puzzles

DreamToys announces top 12 toys for Christmas 2020

The 2020 DreamToys list in full

AIS buying group appoints Sue Kemp as managing director