Hasbro hosts first-ever Global Day of Joy

Published on: 10th December 2013

Hasbro helped spread joy to thousands of under-served children in 36 countries through its first Global Day of Joy on Friday December 6.Wrapping-Event300

The initiative empowered Hasbro’s 5,000 employees worldwide, including 350 in the UK, to immerse themselves in community service projects designed to bring joy to children in need over the holidays.

Brian Goldner, president and CEO, Hasbro, said: “Hasbro’s commitment to helping children where we live and work began with our founders more than 90 years ago and continues with our inaugural Global Day of Joy. With the help of our many charitable partners, this initiative provided our talented team of employees with a glimpse into the incredible impact that can be made for children in need across the globe when we work together.”

200 employees from Hasbro’s Uxbridge office, in partnership with the Toy Trust and The Kindness Offensive, supported a campaign to give 5,700 underprivileged children, of which many are in refuges, orphanages or hospital and without our help would probably not experience the magic that receiving a surprise Christmas present gives. The Toy Trust and its members donated the products and Hasbro employees volunteered their time to wrap the toys and games.

On a local level, employees supported local children’s hospice service Shooting Star CHASE, which helps care for local families with a child or teenager with a life-limiting condition. They currently help over 600 families living in West London, Surrey and West Sussex and operate two hospices in Hampton and Guildford, as well as six shops. The Transformers Optimus Prime truck made its way to Whitton High Street for the day, where children got to sit inside and have their photo taken.

Employees also worked with the Hillingdon Play Association, a local charity which advocates and supports the importance of quality play both indoor and outdoor for all of the children in the Hillingdon borough. Volunteers helped theme and decorate the Welbeck Community Resource Centre in Hayes for their Winter Play Fest, which took place on December 7. In Newport, South Wales, 100 employees wrapped and delivered toys and games to various children’s charities in their local community.

Foye Pascoe, Hasbro’s UK managing director, said: “Despite this being one of the busiest times of the year for so many in our company, the response from our employees has been overwhelmingly positive. While this speaks to Hasbro’s general culture of service, it also shares the passion each of our employees has for creating positive change and bringing happiness to children.”

Other types of service projects that took place around the world as part of Hasbro’s Global Day of Joy include:

  • Transformation of 24 outdated play areas into safer, more vibrant and inspiring spaces, including one at Operation Smile’s location in Colombia for children who have received life changing cleft palate procedures.
  • Hosting a variety of “Game Day” events at schools and other youth organisations, engaging children and giving them a chance to “play with the pros”.
  • Assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools in partnership with Outreach Inc., a US-based hunger relief organisation.
  • The delivery of thousands of toys and games to charitable organisations across the globe.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Going Nowhere… it’s the Bank Holiday Blog!

Fanbytes announces new reality-style online show

Thursday 9th April – Latest toy industry reaction to coronavirus outbreak

Fisher-Price report highlights positive effects of play on parents and carers

Exclusive: the latest from the pre-school category

ViacomCBS appoints Simon Leslie

Statement from TIE’s Sanjay Luthra on the power of play

Exclusive – IETP’s Carmel Giblin calls for the toy industry to work together

Operation Pac-Man issues update after first week of efforts

Generation Media announces launch of Generation Academy