Hasbro launches Bring Home the Fun initiative

Published on: 1st April 2020

The global initiative features playtime tips, mindfulness activities and resources to support families staying indoors. 

As millions of families worldwide adjust to staying at home in light of the Covid-19 pandemic, Hasbro has announced the launch of Bring Home the Fun. The initiative will provide parents and caregivers with resources to help keep kids occupied and engaged during extended time at home and indoors.

Parents and caregivers can visit to explore family-focused resources, including tips for family playtime, activity challenges to keep kids occupied, ideas for using games and toys to stimulate kids’ brains, and suggestions on how to cope with increased emotional stress. Featuring crafts using Play-Doh compounds; trick-shot challenges that get kids up and active with Nerf blasters; entertaining content including Transformers, Power Rangers, My Little Pony and more.

“We’ve been incredibly inspired and heartened to see that so many of our brands, such as Play-Doh, Monopoly and Nerf, are providing relief and comfort to both parents and children adjusting to the new normal of extended time at home,” said Eric Nyman, chief consumer officer, Hasbro. “Many of us are parents, grandparents, and caregivers ourselves, and we hope Bring Home the Fun will help families and friends around the world, and create moments of joy, laughter, and play in a time when we need connection more than ever.”

In addition to play-based tips and tools, will feature resources to help children and families cope with stress that might be heightened among kids at this time. Featured content will include mindfulness videos, project and activity guides for parents and their children, and parenting articles for those looking to instill gratitude and purpose in their children.

Hasbro has committed additional support through global philanthropic initiatives that aim to bring relief to children and their families worldwide during this difficult time. Hasbro is proud to support Save the Children UK in its efforts to address the most urgent needs of children, and will donate thousands of Hasbro toys and games to Save the Children’s UK programme work, to continue to inspire creativity and fun learning opportunities for the most vulnerable children in the UK during the coronavirus pandemic.

Consumers are encouraged to join the conversation, connect with other families, and share their own tips for at-home activity using #BringHometheFun on social media. Families can also follow Hasbro on Twitter and Instagram for more play tips and inspiration.


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