NEWS

Hasbro launches Nerf Laser Ops Pro

Published on: 18th July 2018

Nerf Laser Ops Pro is the new laser battling segment from Hasbro’s Nerf brand that brings real-time video game action to life.

The Nerf Laser Ops Pro line includes unique blasters ready for head-to-head, live-action laser battles right out of the box or players can use the free Nerf Laser Ops app. The new range features two blaster options with a variety of features, including three play modes: solo, team or free-for-all, along with a multi-directional receiver dome, unlimited ammo, team light indicators, visual/sound effects to notify players they’ve been hit and a display to show current health and ammo capacity. Players can amp up their laser battles with the free Nerf Laser Ops app and use the included armband to attach a smartphone device to their arm while playing. The app can also be used to access real-time battle intel, allowing players to customise their blasters, track their performance, earn power-ups and locate opponents during the battle.

The Nerf Laser Ops Pro range includes the Alphapoint blaster which fires a single shot burst with health, ammo and team indicators on the back. The Deltaburst blaster fires a three-shot IR burst with kickback action and features an LCD screen on the back of the blaster, displaying real time health status and ammo capacity. Each blaster comes with an armband and solo attachment for single-player battling with the Nerf Laser Ops Pro app. The Alphapoint blaster is also available in a 2-pack with two blasters and two armbands.

Distributed by Hasbro, the Nerf Laser Ops Pro line launched with high-level marketing support, including a global PR launch event and influencer activity.

Craig Wilkins, senior marketing director, Hasbro UK & Ireland, commented: “We’re excited to challenge Nerf fans to up their game with the Nerf Laser Ops Pro segment, which combines the exhilaration of a laser battle with the technology, design, power and performance that is synonymous with the Nerf brand. We’re thrilled with the response to the range so far and anticipate that Nerf Laser Ops Pro will be a top choice this year for Christmas.”

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