LICENSING NEWS

Hasbro launches new My Little Pony range

Published on: 19th April 2018

New Playskool Baby: My Little Pony infant and toddler range has launched exclusively at Tesco.

Hasbro has announced a new My Little Pony infant & toddler range under its Playskool Baby brand, which launched exclusively at Tesco last week. The infant and toddler product range consists of toys, apparel, bedding and toilet training products.

The new Playskool Baby: My Little Pony exclusive range comprises 23 products, featuring the My Little Pony characters. Hasbro has partnered with best in class licensees to deliver this range; toys and plush from Golden Bear, apparel and bedding from Paul Dennicci, and toilet training products from Solution EU.

The new infant range will be a key part of Tesco’s Nursery offering and will be supported on the Tesco website, magazine, in store and across other key customer communication. The new range features in Tesco’s current Baby Event with significant marketing support.

Holly Oldham, consumer products director at Hasbro, commented: “Hasbro is excited to partner with Tesco and licensees to bring the first My Little Pony infant & toddler range to market. My Little Pony has 35 years of heritage and multi-generational reach, so we know this range will appeal to both parents and grandparents who have fond memories of My Little Pony.”

RECENT ARTICLES

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign

Golden Bear reports exceptional sales for Curlimals range

Exclusive: Talking Shop

Exclusive: Focus on Tech Toys & Gadgets

Trends UK celebrates 20th Anniversary at British Grand Prix

Tonies launches George adventures for Peppa Pig fans

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy