LICENSING NEWS

Hasbro launches the Play-Doh Show

Published on: 11th July 2018

A YouTube series of animated stop-motion shorts, the Play-Doh Show allows kids of all ages to explore the Play-Doh world.

The show, which airs new episodes each week until the end of the year, follows the daily adventures of the Doh-Doh characters as they use their imaginations to create solutions to everyday and not-so-everyday problems.

Each one-minute long episode will feature animations made of 100% Play-Doh compound and will revolve around a variety of themes, including pets, birthday parties, Halloween, and back to school.

Adam Kleinman, senior director of global brand marketing at Hasbro, commented: “Through the use of colourful stop-motion animation, we’re thrilled to introduce an exciting new world of creative possibilities and storytelling. The Play-Doh Show on YouTube will provide inspiration for kids and will encourage them to create their own creative masterpieces as they watch our funny and often quirky Doh-Doh characters navigate all sorts of wacky adventures.”

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