Hasbro launches the Play-Doh Show

Published on: 11th July 2018

A YouTube series of animated stop-motion shorts, the Play-Doh Show allows kids of all ages to explore the Play-Doh world.

The show, which airs new episodes each week until the end of the year, follows the daily adventures of the Doh-Doh characters as they use their imaginations to create solutions to everyday and not-so-everyday problems.

Each one-minute long episode will feature animations made of 100% Play-Doh compound and will revolve around a variety of themes, including pets, birthday parties, Halloween, and back to school.

Adam Kleinman, senior director of global brand marketing at Hasbro, commented: “Through the use of colourful stop-motion animation, we’re thrilled to introduce an exciting new world of creative possibilities and storytelling. The Play-Doh Show on YouTube will provide inspiration for kids and will encourage them to create their own creative masterpieces as they watch our funny and often quirky Doh-Doh characters navigate all sorts of wacky adventures.”


Disguise announces new Disney costume rights in EMEA

The NPD Group to be acquired by Hellman & Friedman

Lego launches new Marvel sets and DC Batman Batmobile Tumbler

Lisle Licensing boosts commercial team to support growth

Spin Master Ventures set up to accelerate growth through investment

Mattel receives FSC award and announces reforestation partnership

Disney revises release schedule for upcoming movies

Get involved in the December issue of Toy World

Selfridges opens Pre-loved Pop Up for Christmas

Board game Confident? earns Carbonfree product certification