LICENSING NEWS

Hasbro named master global toy partner for UglyDolls

Published on: 28th February 2018

Agreement brings Hasbro’s expertise in creating engaging play experiences and entertainment to the franchise.

Created in 2001 as a plush toy line by David Horvath and Sun-Min Kim, the UglyDoll brand quickly gained a cult following around the world and in 2006, was named Toy of the Year by the Toy Industry Association. Popular with children, teenagers and adults alike, UglyDoll characters are distinct for their endearing ‘ugliness’, in a wonderful Uglyverse where differences are embraced and cherished.

Adam Fogelson, chairman of STXfilms, as division of STX Entertainment, commented: “UglyDolls is a universally appealing brand with the potential to reach a massive audience on every screen and experience, and a meaningful way into animation. It is incredibly exciting to take this next big step with a company of Hasbro’s global reach, experience and influence to bring the ‘Uglyverse’ to longtime fans and new audiences.”

Samantha Lomow, SVP Hasbro, added: “UglyDolls is a brand with deep history and tremendous equity, and we are thrilled to work with STX to bring the Uglydolls story to life in all new ways via rich storytelling and immersive play experiences.”

The UglyDolls franchise is set to kick off with an animated feature film slated for a 2019 release via STXfilms with additional UglyDolls projects in the works across the company’s multiple divisions, including STXtelevision, STXdigital and STXsurreal.

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