Hasbro Pulse launches in the UK

Published on: 11th March 2021

Acclaimed fan destination Hasbro Pulse has just launched in the UK, with plans to continue the platform’s rollout to other European markets. 

Hasbro has announced that the successful online destination for fans and collectors,  which has previously only been available to consumers in the United States and Canada, will now officially launch a second site dedicated to consumers based in the UK. Hasbro Pulse serves as a source for Hasbro product offerings, news, and experiences for iconic Hasbro properties including G.I. Joe, Power Rangers, and Transformers as well as premiere partner brands Marvel, Star Wars, Fortnite and Ghostbusters.

The UK site launched on Wednesday 10th March at 6pm, and is accessible via The website will offer UK based fans unique access to Hasbro’s collector-focused brands, plus offers that were previously only accessible to consumers in North America, with plans to continue the platform’s roll out to other European markets.

“We are proud to bring Hasbro Pulse to the engaged and vibrant UK audience,” said Eric Nyman, Hasbro’s chief consumer officer. “The passion for Hasbro’s brands and immersive experiences spans the globe. We are thrilled to make our offerings accessible to our fans in the UK beginning today and are working to open up the Hasbro Pulse opportunity in other markets worldwide.”

As with the US version, Hasbro Pulse UK will feature hot new product releases and host programmes specifically for the collector community, including pre-order launches, behind-the-scenes content, fan-focused events and much more. Fans in the UK will also have the option to be part of Hasbro Pulse Premium – the ultimate status upgrade that offers member-only perks including free shipping, early access to product drops and more.

A message on the website reads: “As fans ourselves, we have an idea of what you – our fans – want. Hasbro Pulse is where you’ll find some of the best product offerings and experiences from the brands you love, a glimpse at more behind-the-scenes material and insider details that you can’t get anywhere else. We made Hasbro Pulse with you, the fans, in mind. We hope you’ll make it your first stop when you’re looking for insider info about your favorite Hasbro brands.”

To stay up to date fans can sign up for an individual account with the option to receive weekly email updates, and follow InstagramFacebook and YouTube.


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