Hasbro reports better-than-expected quarterly results

Published on: 7th February 2017

Revenue was helped by strong demand for Disney Princess dolls and board games.

Fourth quarter results saw surging sales of products in Hasbro’s girl’s category, which include its line of Disney Princess and Frozen dolls.

Hasbro said its re-imagined Disney Princess and Frozen dolls helped boost the girl’s category, with sales increasing 52% to $394.2 million in the last three months of the year.

Global sales of its board games also rose 11%, driven by demand for its franchise brand Magic: The Gathering and also Pie Face. The company also benefited from strong demand for dolls based on DreamWorks’ Trolls movie, which was released in the US in November.

Revenue from the boys category fell 3% to $552.3 million from the year-ago fourth quarter. The boys category includes Nerf products and Transformers-themed toys.

Overall, Hasbro earned $192.7 million, or $1.52 a share, compared with $175.8 million, or $1.39 a share, a year-earlier. Revenue rose 11% to $1.63 billion. Analysts polled by Thomson Reuters expected $1.27 a share on $1.5 billion in revenue.



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