NEWS

Hasbro retains master toy licences for Disney’s Star Wars and Marvel brands

Published on: 26th February 2020

The multi-year agreement allows Hasbro to make products based on Marvel and Star Wars content on film, television and Disney+.

Hasbro has said it will retain the master toy licences for Disney’s Star Wars and Marvel brands. The agreement, which Hasbro and Disney extended in 2013, was expected to expire in 2020. Financial terms were not disclosed.

“We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises,” said Brian Goldner, Hasbro’s chairman and CEO. “Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

Hasbro has long benefited from its relationship with Disney. In the last year, Hasbro’s partner brands revenue rose 24% to $1.22b. The company pointed to strong sales of Frozen II, Avengers, Spider-Man and Star Wars lines for the increase.

The strength of these sales demonstrates that Hasbro’s partnership with Disney continues to be a lucrative and stabilising one, allowing Hasbro to develop products based on Marvel and Star Wars content on film, television and Disney+. The company did not disclose when the multi-year deal will expire.

RECENT ARTICLES

Character Options unveils details for Kidz Big Weekend

Face masks in shops

Will face masks be mandatory in UK shops?

Viral Group launches Influencer Hub

Alpha Group partners with Keith Chapman for Camp Furly series

Moe Shalizi and Marshmello debut Mellodees

Friday Blog

Cancel culture …it’s the Friday Blog!

Exclusive: What to expect from the second half of 2020 according to NPD

My City Thames & Kosmos

Thames & Kosmos details latest games launches

The latest Toy World recruitment roundup

Exclusive: Making an impact – Toy World spoke to Diaframma’s Alice Morrison