Fans can look forward to entertainment across My Little Pony, Peppa Pig, Power Rangers and Transformers, plus innovative toys and games based on Hasbro’s portfolio of brands.
Hasbro has announced the next steps in its purpose-driven brand blueprint strategy, with an extensive line-up of new content and products due to roll out across its iconic portfolio.
The company is unveiling all-new entertainment and product innovations across key franchise categories including action brands such as Power Rangers and Transformers; sports action brands, lead by Nerf; arts & crafts brands with Play-Doh; gaming brands including Cluedo and Monopoly; fashion brands like My Little Pony, and pre-school brands including Peppa Pig and PJ Masks.
Hasbro says it has ‘significantly bolstered’ its global entertainment capabilities since acquiring eOne. Its intention is to lead the industry in creating truly immersive story-led brand experiences backed by innovation, expansive global merchandising programmes and engaging entertainment.
“It’s an extraordinary time for the Hasbro business, as we supercharge our brand blueprint and fully ignite the power and potential of our brands, our partnerships and our purpose to position ourselves as not just a toy and game company but a multi-dimensional leader in the global entertainment, digital and play space,” said Eric Nyman, incoming president and chief operating officer, Hasbro. “Whether it’s a memory-making family game night at home or new series from the Transformers and My Little Pony franchises, Hasbro brands are available for consumers across every format imaginable. We’re proud to deliver these engaging play and entertainment experiences that create unforgettable memories for fans of all ages.”
The company has also revealed a number of its upcoming new toy and game lines for 2022, which spans properties including Cluedo, Nerf, Monopoly, Play-Doh, My Little Pony, Marvel, Peppa Pig and PJ Masks.
Available for autumn/winter, Cluedo Treachery at Tudor Mansion Escape & Solve Mystery Game offers classic Cluedo characters and stories in a compelling escape room experience that lets players start playing straight away with limited setup. The dynamic gameboard is built room-by-room as players explore the mansion, draw cards, solve puzzles, unlock new rooms and uncover clues. After escaping the mansion, players review the clues they’ve gathered to make a correct accusation and win the game.
In the Outdoor category, meanwhile, the Nerf Ultra Speed Blaster is the fastest-firing Nerf Ultra Blaster yet, unleashing seven darts per second with fully-motorised dart blasting. The blaster includes two 12-dart clips and 24 Nerf Accustrike Ultra foam darts.