LICENSING NEWS

Hasbro showcases global franchise brands at Licensing Expo

Published on: 11th June 2015

Hasbro’s portfolio of global franchises includes Transformers, My Little Pony, Nerf, Monopoly and Jem and the Holograms brands.

Transformers-wordpressSimon Waters, general manager, SVP, entertainment and licensing, Hasbro, said: “Hasbro has evolved into a rich portfolio of diverse and highly progressive segments connected by one common goal: the activation of our franchises across every possible medium. 2014 was the best year in Hasbro’s licensing history and we’re poised to continue that momentum in 2015, leading with an incredible story-driven entertainment strategy and immersive content in multiple forms and formats to strengthen consumer engagement with our franchise brands.”

At Licensing Expo, Hasbro will also unveil new global relationships across a variety of consumer categories, including Fyodor Golan, Philipp Plein and CNPC (China National Petroleum Corporation).

Click here to view Hasbro’s 2015 Licensing Expo media kit.

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