LICENSING NEWS

Hasbro signs as master toy licencee for Moon and Me

Published on: 21st February 2017

2bothHasbro has entered into a deal with Sutikki for the new pre-school series.

Sutikki is the new kids and family division of Bento Box Entertainment. It is set to create play experiences for kids based on the new original pre-school series, Moon and Me, from Andrew Davenport’s Foundling Bird.

Moon and Me was developed by Andrew Davenport, the creator of award-winning global pre-school franchises Teletubbies and In the Night Garden. Inspired by tales of toys that come to life when nobody is looking, Moon and Me follows the special friendship between two characters from completely different worlds. Moon and Me will combine the latest production methods with traditional storytelling, comedy and music for preschoolers.

“We are thrilled to team up with Sutikki to help bring Foundling Bird’s amazing Moon and Me series to life through our upcoming preschool product line,” said Samantha Lomow, senior vice president, Hasbro Brands. “We are truly inspired by Andrew Davenport’s prestigious background and unique creative vision for Moon and Me and can’t wait to add this exciting new property to our Playskool portfolio.”

“We are very excited to announce Hasbro as our global master toy licensee for Moon and Me,” added Andrew Kerr, Co-Founder of Sutikki. “With a rich history of innovation and brand storytelling we couldn’t imagine a better, more appropriate lead partner for the project. We’re also very proud that with this announcement today, Hasbro becomes Sutikki’s first ever global master toy licensee.”

Moon and Me will air on BBC’s CBeebies in the UK in early 2018. As the global master toy and game licensee, Hasbro plans to launch its line based on the Moon and Me series in 2018 under its Playskool brand in the UK. Additional markets are set to follow as the series rolls out worldwide.

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