NEWS

Hasbro takes My Little Pony on tour

Published on: 15th August 2017

Tour brought back for a second year to celebrate the release of My Little Pony: The Movie.

Hasbro’s My Little Pony Friendship Tour is visiting cities across the UK, having kicked off in Liverpool on 26th July. The tour will appear in 14 locations, finishing at The Big Feastival in Kingham from 25th-27th August.

The Friendship Tour is giving fans of the toy brand a chance to celebrate the upcoming release of My Little Pony: The Movie, which is set to hit UK cinemas on 20th October. Children and families are welcomed aboard the signature pink double-decker bus, where they can explore the My Little Pony world of Equestria and celebrate the brand. Visitors can watch clips of the new movie and create selfie gifs using scenes from the film, or locations from the My Little Pony: Friendship is Magic TV show.

New for this year, the tour features Ponification Stations, offering guests free face painting to transform them into their favourite My Little Pony character.

Hasbro has worked with brand experience company ID Experiential to stage the activation.

RECENT ARTICLES

Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!