Hasbro teams up with NSPCC for family festival

Published on: 31st October 2016

Mr Monopoly will be present at Oxford Street’s First Family Festival. 

hasbro480New West End Company is partnering up with NSPCC for its world-famous Christmas lights display on 6th November. The length of Oxford Street will be closed to traffic all day to host a Kids Christmas VIP Day, celebrating and welcoming children of all ages.

Mr Monopoly will be on a life-size Monopoly board in the middle of Oxford Street, giving the first 50 people to pass go a £200 Oxford Street gift card.

As part of the family festival, NSPCC will be bringing visitors and shoppers many interactive activations along the street where children can enjoy balloon making, craft workshops, face painting, augmented reality photo booths and an interactive Grotto. Hasbro will also be inviting children to discover the My Little Pony bus, the Transformers Optimus Prime truck and Bumblebee car, before trying their luck on a life-size Monopoly board, complete with a giant dice. Oxford Street’s stores will also be joining in with the festivities with a series of indoor and outdoor activities and one-day only offers.

In addition to this, Hasbro has also teamed up with the NSPCC and the New West End Company to launch the Little Stars campaign, by asking members of the public across the country to donate £5 to dedicate a light on Oxford Street to someone special in their life.

Craig Wilkins, marketing director at Hasbro UK and Ireland, said: “We’re really excited to see Mr Monopoly in action at Oxford Street’s First Family Festival, handing out Christmas treats. We hope everyone will enjoy the real-life Monopoly experience, and it’s fantastic to be a driving force in this year’s Christmas lights Switch-On and also raise awareness of NSPCC’s Little Stars campaign.”



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