Thirty years after the brand’s debut, Hasbro is introducing its animated pop stars, Jem and the Holograms, to a new audience in 2015.
The brand will release a feature film adaptation and dynamic global lifestyle licensing programme spanning toys, publishing, fashion, and beauty products on 23rd October.
The film is produced by Hasbro’s Allspark Pictures Banner, Blumhouse Productions, Scooter Braun Productions, directed by Jon M. Chu, and stars Aubrey Peeples.
Simon Waters, general manager, SVP of Entertainment and Licensing, Hasbro, said: “Along with the fun fashion and awesome music, the notion of being true to yourself has always been the heart of the Jem and the Holograms story, and that theme is just as relevant today as it was 30 years ago. Combining the nostalgic pop culture appeal of the brand with a modern vision of Jem and the Holograms, we’re thrilled to introduce this brand to a new audience around the world and tell a fresh story that will resonate with fans of all ages.”
In conjunction with the film release, Hasbro has teamed up with industry leaders to create exclusive, special-edition themed collections, the licensing programme includes; Sephora and Jem and the Holograms Collection, Shopbop, Manic Panic, Integrity Toys and IDW Publishing.
