The virtual Hasbro Toy Store will offer seven sample versions of the company’s best-loved toys and games for just the cost of delivery and launches on the Uber Eats app this week.
Available in London and Manchester from Wednesday 17th to Saturday 20th February, the Hasbro Toy Store aims to offer help to parents looking for new ways to keep their kids entertained in lockdown over half term.
Hasbro has found that almost three quarters (70%) of parents admit they are feeling overwhelmed as they juggle work and home-schooling, while 56% said they are concerned at the thought of spending a half term holiday with fewer activities to entertain children. Over half (60%) claim that their kids are bored at home, with 50% saying they’ve run out of things to do.
The research also revealed that the average parent spends £99.55 per week on activities to entertain their children, and the initiative has been designed to give away the toys to ensure all parents could benefit.
The virtual Toy Store will offer versions of seven sample versions of Hasbro’s best-loved toys and games for just the cost of delivery, and launches on the Uber Eats app from Wednesday morning. The toys and games were chosen because they encourage family time and imaginative play and offer something for children of all ages. With each order, customers will also receive an activity sheet to help children spend even more time away from their screens.
The toy samples available in The Hasbro Toy Store include: Cluedo, The Game of Life, Play-Doh 4-Pack, Play-Doh Kitchen Creations Candy Delight Playset, Yahtzee, Pit and Boggle.
Once ordered, the items will be delivered – contact-free – in around 30 minutes.
Toussaint Wattinne, general manager of Uber Eats, UK and Ireland said: “Being a parent is tougher than ever at the moment, so we wanted to do our bit to help bring families together and keep the children entertained while opportunities for days out are more limited. Uber Eats delivers items beyond food to help make people’s day-to-day lives that little bit easier”.
Anne Leonhardi, marketing director North Europe at Hasbro added: “Play is hugely important for children’s development, striking that vital balance between learning and fun. The half-term holidays are no different, so we want to make sure that children and parents get the break they desperately deserve during these difficult times. The games and activities in the Hasbro Toy Store are a great way of making sure families have a fun February half-term, whether they’re testing their wits with a game of Cluedo or getting creative with Play-Doh.”