Hasbro unveils Twister Air

Published on: 25th May 2023

Players match colourful spots and move to the music in Hasbro’s new app-enabled game Twister Air, which will be available at retail from August.

Hasbro has unveiled a brand-new version of Twister, Twister Air. The new app-enabled game takes the classic Twister gameplay fans know and love from the mat to the screen, using augmented reality.

With Twister Air, the party moves onto the player’s smart device. Players reach, clap, swipe and strike poses to music beats as they scramble to earn points by matching wrist and ankle bands to the coloured spots on the screen. To get started, players download the free Twister Air app available on Android and iOS, and place their smartphone or tablet in the provided Twister Air device stand. They are ready for action once they put the colourful, stretchy Twister Air bands on their wrists and ankles and follow the steps in the Twister Air App to calibrate their bands to their device’s camera. As soon as the music plays, it’s time to start moving and matching bands to coloured spots that appear on the screen. With three different ways to play – Solo, VS or Teams mode – the replayability is infinite.

“For over 55 years, Twister has been a household name thanks to the iconic polka-dotted mat that puts you, family and friends in unusual positions and hysterical situations,” said Adam Biehl, SVP & general manager, Hasbro Gaming. “This new version of Twister will implement augmented reality technology to bring classic Twister gameplay that originated in the 1960s to modern-day and will give players of all ages an exciting new, music-inspired experience to make memories from.”

Exciting new Twister Air features coming to the next-generation game include:

  • Limb tracking and colour recognition technology, combined with classic Twister gameplay and the magic of AR
  • Eight colourful, stretchy and one-size-fits-most Twister Air bands for ankle and wrist movement detection
  • An adjustable stand that holds any smartphone or tablet with a width up to 9″
  • A free-to-download Twister Air app (Android and iOS) to play the game
  • In-app high score leaderboards, content capturing, how-to-play tutorials and more
  • Three different modes to play – Solo, VS, or Teams. Compete against a friend or team in a shared screen face-off or play solo and try to beat a personal best
  • A library with over 16 songs to move and play to

In celebration of the new game launch, Hasbro has also released a new original song – Twist in the Air – that will be available to play in-game, featured in advertising and available on major streaming platforms including Apple Music, Spotify and TikTok.

Twister has been tying players up in knots since its debut in 1966: the same year Johnny Carson, host of The Tonight Show, played a game of Twister on air that spurred a Twister craze. By early 1967, more than 3m Twister games were sold. Since then, the brand has remained a relevant pop culture staple thanks to updated products that complement the classic game featuring modern technology, new moves and music, and celebrity partnerships.


The Toymaster 2024 May show is officially sold out

Heathside Trading announces distribution of Strawberry Shortcake

Exclusive: Libertas Brands’ plans for Fuggler

Peppa Pig celebrates 20th anniversary with Peppa’s Cinema Party

Boti secures victory in copyright infringement case

Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track