Hasbro’s Andrew Brown takes on endurance challenge for charity

Published on: 25th November 2015

Hasbro’s brand manager is to take on a New Zealand endurance challenge to raise £10,000 for the Toy Trust.

Andrew-Brown-480Four years on from his solo row across the Atlantic, Andrew will begin a bike ride covering the length of New Zealand on 23rd December.

Starting from Cape Regina down to Bluff, a distance of 1,300 miles will be covered. During the ride he will climb hills and mountains, burning over 7,500 calories each day. The aim is to cycle 130 miles daily to complete the total distance in just 10 days, not taking a break even for Christmas or New Years Day.

Andrew commented: “The purpose of the ride is not only to test my own endurance, but to raise £10,000 for two great charities that do incredible work for causes extremely close to my heart. One of these charities is the Toy Trust, a charity that I have supported since starting my career in the toy industry six years ago. This year has seen a focus of bringing joy and happiness to children with severe disabilities through their Special Kids…Going Places theme. The second charity I am supporting is the Matthew Elvidge Trust which helps increase awareness of depression, its signs and the behaviours that may lead to suicide in young people. I’d also like to take the opportunity to thank my title sponsors Generation Media, Europe’s largest kid’s communications company, for their support in this challenge as well as a massive thanks to Hasbro and Norman Global Logistics. Together, and with the generosity of many other individuals, we have got off to a great start to the fundraising.”

Foye Pascoe, chair of the Toy Trust Charity Committee, added: “Whilst every fundraising effort made by industry people for the Toy Trust are invaluable, I think we can all agree that Andrew’s own personal endeavours have been truly remarkable. I would like to take this opportunity to ask the industry to get behind Andrew’s challenge and support him over the festive season.”

To support Andrew’s campaign, donations can be made to his Virgin Money Giving page:


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