Hasbro’s Partner Day sees companies honoured at ‘The Oinksters’

Published on: 15th July 2022

Character Options and Wow! Stuff were among those partners presented with Oinksters awards at the annual event, this year themed ‘The Power of Peppa’.

Wednesday (13th July) saw Hasbro hold its annual Partner Day. Over 200 people attended the event, which was held at The Science Museum in a new meeting space – Illuminate – which boasts spectacular views across London.

There was a presentation of Hasbro’s plans for the Peppa Pig brand for 2023, building towards the brand’s milestone 20th anniversary in 2024, which will be a huge year for Peppa, especially in the UK, the brand’s home market.

There was also a panel discussion entitled ‘The Peppa effect – how to remain relevant in a rapidly changing retail environment’. KidsKnowBest CEO Joel Silverman was one of those invited to speak. The talk was moderated by comedian and broadcaster Cally Caroline Beaton, and also platformed YouTube Kids and Family lead Fatima El Miliani, the CEO and founder of Bamboo Bamboo, Joel Rémy Parkes and Olympic Gold medallist and Peppa ‘superfan’, Greg Rutherford.

Joel commented: “It’s fair to say that despite approaching 20 years old, Peppa still has a huge place in the hearts of families around the world. A huge thanks to Sally Carnota, Gabrielle Sims and the rest of Hasbro and Entertainment One team for inviting us to a truly fantastic event.”

The Partners Day also played host to Hasbro’s Partner Awards, known this year as The Oinksters.

Wow! Stuff’s global SVP and commercial director, Dawn Lavalette, commented: “What a day. We thoroughly enjoyed Hasbro’s Official Peppa Pig Party Event and being awarded Edmond Elephants Clever Clogs Award for Wow! Stuff’s innovation across its Clever Tech range was the icing on a Peppa cake.”

Dawn added: “The love and strength of the Peppa Pig brand was evident. Everyone present agreed that with such great content planned, there is no doubt that Peppa will remain a firm favourite for pre-schoolers in years to come. Great job Hasbro UK.”

The Oinksters 2022 – full list of award winners:

  • Puddle Jumping Hero – Character Options
  • Penny Polar Bear Newcomer Award – Calbee Group UK
  • Edmond Elephant’s Clever Clogs Award – Wow! Stuff
  • Daddy Pig’s Marketing Expert Award – Vitabiotics
  • Zuzu and Zaza’s Partnership Award – BM Fashion (UK)
  • Grandpa Pig’s Best of British Award – Tesco
  • Miss Rabbit’s Best Retailer Award – Asda
  • Peppa Cares Award –
  • Madam Gazelle’s Learning Award – Penguin Random House
  • Mummy Pig’s Values Award – Blues Group


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