NEWS

Hasbro’s Play-Doh to partner with Heinz

Published on: 24th October 2017

There will be a daily prize draw promotion running until mid-December.

The promotion will include limited edition labels featuring the Play-Doh brand and characters, and will run on Heinz Pasta multipacks, giving entrants the chance to enter a prize draw to win one of 50 Play-Doh prizes every day.

As well as running on Heinz multipack products, the campaign will be promoted across the Heinz UK website, as well as Play-Doh and Heinz social media channels, with the packs available on shelves between 23rd October and 17th December.

The promotion will run across an assortment of Heinz multipacks, including the Heinz Hoops 4-pack and 3-pack, the Heinz Hoops No Added Sugar 4-pack and 3-pack, as well as the Heinz Spaghetti 4-pack.

Craig Wilkins, marketing director Hasbro UK & Ireland: commented: “We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites.”

Brook Aspden, brand manager for Heinz Pasta, added: “This promotion combines two brands that are already well-loved by UK families. Collaborating with the Play-Doh brand is perfect way to help us deliver more smiles at mealtimes.”

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