Hauck has announced it is integrating its toys division into the Hauck Fun for Kids umbrella brand with immediate effect.

Hauck is bringing together the two segments, in terms of personnel and organisation, at Sonnefeld in Bavaria, where the company was founded in 1923. The toy brand Hauck Toys for Kids will merge into the brand Hauck Fun for Kids.

The joint sales department will be headed by Barbara Kreibich, an experienced and well networked manager with experience in management positions at Schleich and Bullyland. Barbara has been recruited to head the global toy sales department as director of sales for toys, as well as sales manager for the Hauck brand in Europe.

Her team now offers its customers in the specialist and retail trade a comprehensive range of products from birth to pre-school age. Thanks to this versatile product range under a common, strong brand, Hauck is able to support parents and children in the long term, as a guarantee of quality, safety and innovation. A uniform brand identity, which is already under development, should make this possible and clear.

The Hauck Toys collections offer toys that are fun to play with and at the same time inspire joy in learning and moving. The product portfolio includes doll prams and accessories as well as go-karts, ride-on vehicles, wagons, and balance bikes.

For more on the Hauck range, visit the website here.