Hauck UK appoints new sales managers to drive growth in UK and Ireland

Published on: 28th June 2021

Hauck says the new toy and nursery appointments will allow it to expand direct relationships between retail and brand.

Helen Robinson (left) and Lee-Anne Neale.

Hauck is aiming to boosting its sales outreach in the UK and Ireland with the appointment of two experienced sales managers.

Helen Robinson, who has 16 years’ experience in sales in the nursery industry working for Mamas & Papas, Cybex/Goodbaby International and Di-ono, joins as the new head of sales UK. Lee-Anne Neale has been appointed as senior national account manager, UK and Ireland, and brings with her over 20 years’ experience of business development and management in the gift, toy, consumer goods and outdoor categories, working for brands such as Posh Paws, Worlds Apart and KD Group.

With these appointments, the company aims to expand direct relationships between retail and brand. Hauck has ambitious targets for international growth, supported by an excellent brand position in the German home market and current investments in rebranding, brand extensions and expanding the digital edge of the company.

Barbara Kreibich, director of sales Europe and sales toys, commented: “We have decided to strengthen our sales power by directly recruiting two industry experts who will allow us to leverage the synergies that arise from integrating the toy and nursery businesses. This investment in distinguished additions to our team is an expression of our investors’ support for our ambitious international expansion plans.”

A  brand value analysis for Germany showed excellent prerequisites for a European growth course: Hauck is the best-known brand in Germany for pushchairs, high chairs, travel cots and safety gates.

The brand enjoys great loyalty and popularity due to its outstanding price-performance ratio: “Over 75% of those surveyed perceive the brand as high-quality, competent and credible,” the study by brand analysis experts Biesalski & Company found.

Hauck is currently working on a realignment of its brand and a radically customer-oriented website thanks to artificial intelligence. Retailers can also view ranges in a digital showroom. The company says it wants to further expand its strategic partnerships with European multi-channel retail partners, making the most of its experience as a digital pioneer. This includes jointly evaluating data and setting up customer-specific marketing plans.


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