The retailer plans to expand across 50 stores in five years.
The chain was among a list of high street retailers that fell into administration in 2011, but the company was later bought by management with private equity backing.
It has now made a turnaround by no longer depending on the Christmas peak, and has introduced classic brands such as TY Beanies, Hornby and Star Wars toys. Last year, the company’s turnover was at £14.1m.
David Mordecai, head of Hawkin’s Bazaar, commented: “The opportunity is potentially much greater, but we don’t want to open 20 stores in year as that would make it quite unstable”.
The company will begin the expansion with 10-12 Christmas pop-up shops, with some potentially becoming permanent.