My time in Las Vegas has come to an end. I’m about to head for the airport, where I’ll no doubt run into a large number of Brits, most of whom will all be feeling the same way: thoroughly exhausted, adrenalin stopped pumping hours ago, all talked out and very keen to get home. That said, if you don’t feel like this at the end of a trade show, you probably haven’t done it right.
One further trend to those I put forward yesterday is that of a changing approach to kids shows and movies, particularly in the script department. Humour seems to be the key to many new projects, and it’s increasingly becoming an edgier type of humour than you might initially think would be appropriate for content aimed at 6-10 year old kids. Rovio described their aim for next year’s Angry Birds movie to be seen as “the biggest comedic event of the year” rather than a kids – or even family – movie. Like many other content providers, they are looking to more adult-oriented programmes such as the Simpsons and Family Guy to source writers. There was a great quote at the Fremantle Danger Mouse presentation: “Like it or not, 10 year-olds are watching Family Guy, and it’s one of their favourite programmes.” This is the level against which new shows and movies are being judged, so once you go past the Pre-School category, safe and wholesome are out, edgy and irreverent are very much in.
There’s also a late entry in the ‘Did they really say that’ awards: apparently a Digital Eco-System is now a thing. Or not, as the case may be.
Thank you to those exhibitors who managed to carve some time out of their busy schedules to meet with me over the course of the week. Thank you to all the people who have shared opinion and gossip with me: a journalist is helped immeasurably by having impeccable sources. Thank you to the Spanish person who I had never met before who turned to me in a lift and said “Can I just say I love your Friday Blog.” I was completely nonplussed and ridiculously flattered in equal measure.
Thank you to Starbucks, Budweiser and a proprietary brand of herbal sleeping tablet for getting me through to the end of the week in one piece (just about).
I’ll leave you with one final example of the wit of licensees: there is a series of small posters on the walls in the urinals to keep you amused while you go about your ablutions. The idea is that you have to fill in the missing words in a phrase. Whoever the wag was who added this particular gem, I salute you. The phrase says: Licensing pros like their guarantees big and …….To which one person had added “Utterly One-Sided.” Genius.