NEWS

Heidi MacDonald raises funds for Silverlining charity

Published on: 2nd November 2012

Heidi, daughter of Drumond Park sales director Ross MacDonald, will undertake the Virgin Active Indoor Triathlon this Saturday.

A number of people within the toy trade will know the story of Heidi MacDonald’s experience in a car crash at the age of 17, resulting in a huge catalogue of injuries which included losing 40% of her scalp. After the accident, she was in a coma for 17 weeks and spent more than two years recovering in hospital and head injury rehab. Heidi was eventually able to move with her family to a ‘wheelchair adopted’ home, and take up the reins of her new life. These reins are also equestrian; Heidi now includes competitive carriage driving amongst her accomplishments.

Tomorrow (Saturday November 3), Heidi, now almost 30, will be participating in the Virgin Active Indoor Triathlon, intending to undertake a 1.2k run on a treadmill, 5k ride on an exercise bike, and a 200m swim. She has so far obtained sponsorship promises of over £1,800 – with a target of at least £2,000.

All the money raised will go to The Silverlining, a charity which encourages people with brain injuries to participate and organise challenges which have a relevance to their lives and personal experiences, in which they help themselves through active goal-setting and achievement.

Heidi would appreciate any sponsorship you feel you can give, before or after the event. This can be done by clicking on Heidi’s JustGiving page.

For more details of The Silverlining group and Heidi’s story, visit the Silverlining website.

RECENT ARTICLES

Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand