LICENSING NEWS

Hello Kitty brings sparkle to Trunki

Published on: 22nd January 2014

Sanrio has announced its partnership with children’s ride-on luggage specialist Trunki.Trunki-image

Two Hello Kitty suitcase designs will launch in the UK in early spring 2014 during the celebrations of Hello Kitty’s 40th anniversary which started at the end of last year.

The luggage deal, brokered by Sanrio’s UK licensing agent Fluid World, will include the world’s first sparkle Trunki suitcase.

Rob Law, Managing Director at Trunki, said: “We’re over the moon to be collaborating with Hello Kitty. We’ve always admired how Hello Kitty has continued to innovate over the last 40 years, and look forward to growing our business alongside one of the world’s most popular licences for children.”

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