NEWS

Hello Kitty gets superhero makeover

Published on: 19th June 2013

Warner Bros. Consumer Products and Sanrio GmbH have announced a partnership to licence a branded collection launching in EMEA.DC-COMICS-300

Warner Bros. Consumer Products, in partnership with DC Entertainment, has announced it will be partnering with Hello Kitty creator Sanrio to licence a collaboration that will feature Hello Kitty dressed up as DC Comics superheroes including Wonder Woman, Superman and Batman.

Set to debut at retailers around the world in 2014, the products will cover apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products from a variety of licensing partners.

Brad Globe, president, Warner Bros. Consumer Products, said: “Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties. This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth