Hexbug partners with Wind Sun Sky Entertainment on multi-platform collaboration

Published on: 14th July 2021

The two companies are merging toys with entertainment technology, shaking up the industry with a Junkbots 8-part digital series and Roblox game.

Hexbug and Wind Sun Sky (WSS) say they are ‘pushing the boundaries of innovation’ with their Junkbots multi-platform collaboration.

An exciting, all-new interactive experience, Junkbots is converging the best in play, story, entertainment, and technology, allowing fans to immerse themselves like never before in a thrilling, multi-platform experience. The CGI web series and  Roblox Junk-based universe sees Junkbots’ Jack Static receive a cryptic message on his radio, setting in motion an epic journey of adventure, mystery, and awesome junk builds alongside a team of inventive, hilarious and butt-kicking Bots.

“We are always looking to innovate, and the expansion into Roblox and a larger presence on YouTube is a prime example of our forward thinking,” said Tony Norman, co-founder and CEO of Innovation First International. “We took our cue directly from kids to deliver an expansive new play experience that spans multiple platforms. It promises to truly immerse them into the Junkbots metaverse through a blend of gaming, play and entertainment. Our partnership with multi-platform entertainment company Wind Sun Sky has allowed us to take this to a whole new level.”

“I can proudly say that the Junkbots universe roll out is a rich, engaging and boundary pushing cross-platform narrative experience for fans and future fans of this amazing toy,” said CEO and EP Catherine Winder, WSS. “Storytelling and worldbuilding is our expertise, and the Junkbots web series created by our phenomenal team dares to take things a step further cross-platform. Fans will laugh and become inspired as they watch in awe, then continue the story on Roblox and with their toys.”

The Junkbots Roblox game offers hours of content, with multiple mini-games within each Mission and dozens of playable set pieces. Players can further immerse themselves with a unique ‘playground experience’ where they can come together, socialise, customise their worlds and explore between playing story episodes. Groundbreaking technology heightens Roblox user expectations even more by introducing graphics, animations, and cinema-worthy cut scenes.

The announcement comes as season two of Junkbots hits shelves in the form of environment-based Junkbots Factory Collection play sets, each depicting a unique interactive environment kids can explore to find the Junkbots hidden in the advent-style unboxing experience. Junkbots Season 2 also introduces 16 new Junkbots to collect. Each comes with power modules for light and motion, while an interlocking pipe-building system lets kids pull pipes directly off the wall to deconstruct and reconstruct for alternate builds.

The Junkbots Factory Collection will be available starting in late August at multiple retailers. The YouTube and Roblox content extensions are positioned to support and expand the toy line. Custom codes embedded into the packaging, for example, will allow kids to unlock exclusive Roblox swag online.

Junkbots launches on Roblox and YouTube in late July 2021. For more information on Junkbots, visit Follow the web series on HexBug’s YouTube channel.


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