LICENSING NEWS

Hijinx and Chirp partner to launch revolutionary new toys

Published on: 30th June 2017

Hijinx Alive powered by Chirp to be embedded in Beat Bugs toy range.

Hijinx has announced a multi-year worldwide exclusive partnership with data-over-sound technology pioneer Chirp. Hijinx Alive powered by Chirp enables Hijinx to create toys that interact with content on any device.

The company designs and produces licence-focused toys for Beat Bugs, Zafari, and more. Hijinx will utilise Hijinx Alive powered by Chirp in the upcoming range of Beat Bugs interactive toys, which will interact and sing along with the TV show as well as with each other. Following the launch of Beat Bugs toys, Hijinx will continue to work closely with Chirp to embed the technology into more toys across its portfolio.

Norma Rosenhain, CEO at Hijinx, commented: “Beat Bugs is one of the most innovative and exciting TV shows to be broadcast in recent years, and retail giants are already on board for the toys. We had to raise the bar on the toys that would accompany this series, and Hijinx Alive powered by Chirp does just that. The Beat Bugs toys will interact in a revolutionary way that children and their parents will find totally enchanting. The world of children’s entertainment and play is changing rapidly and today’s children want more interaction and engagement with their toys. Hijinx Alive powered by Chirp allows us to lead this evolution. This is just the start of our exclusive partnership with Chirp and we’re excited about the innovative toys we are currently developing.”

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