Based in Hit’s London office, Schlomann will report to SVP Hit Brands, Edward Catchpole. She will be responsible for guiding the global brand and marketing strategies for existing and new properties including Thomas & Friends, Mike the Knight, Fireman Sam, and Bob the Builder.
Kate brings more than 15 years of experience to Hit including her latest role as EVP, brand management and marketing at FremantleMedia Enterprises where she was responsible for the strategy and management of its brands, as well as the global corporate marketing function for the company.
Edward Catchpole commented: “At Hit, we remain focused on telling great stories and creating endearing characters that children want to engage with – this relies on having the best talent and the best partners in place to make it happen. Kate has a solid track record in the children’s entertainment sector and we are delighted to be welcoming her to the business. She will play a pivotal role in ensuring our brands are well positioned for growth through 2014 and beyond.”
Previously, Kate was VP, international brand management for Nickelodeon and Viacom where she managed brand and retail strategies as well as overseeing the creative across numerous properties including Dora the Explorer and SpongeBob SquarePants. Before that she was marketing director at Universal Studios where she managed EMEA licensing strategy, promotional and retail merchandising activity.
Schlomann said: “Hit excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. With such a broad portfolio of brands and some major milestones on the horizon, I’m thrilled to be joining at such exciting times.”
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