Based in HIT’s London office, Michael will be responsible for enhancing HIT’s centre of excellence for content and development, reporting into Edward Catchpole. Marion Edwards will continue in her role as executive producer of HIT’s brands, reporting into Michael.
The production team will be responsible for developing all content for existing HIT brands as well as developing new properties.
Edward Catchpole, SVP HIT Entertainment, commented: “Michael has a great passion for and unprecedented track record in nurturing talent and developing engaging programming for children. HIT’s brand portfolio will benefit hugely from his experience, which, combined with Marion’s expertise in developing highly successful pre-school properties, will make them a winning team.”
Michael added: “HIT Entertainment has been a phenomenon in pre-school programming since the very start. As a broadcaster, I have long admired the company for its creativity, innovation and sheer skill at knowing exactly what it is that younger kids want. And now it’s got the resources, the ambition and the know-how to become bigger and better in a world where even pre-school children are demanding great characters and stories across an increasing number of platforms. I’m delighted to be joining the team and look forward to playing my part in HIT’s future success.”
Michael joins HIT from Turner Broadcasting where he headed up the EMEA kids content team. Previously, Michael was controller of CBeebies and responsible for developing its pre-school brands.
A date has yet to be announced for Michael’s arrival.