LICENSING NEWS

Hit launches new Thomas & Friends online hub

Published on: 18th March 2014

Celebrating key milestones and moments through childhood, the interactive hub offers parents a variety of activities they can do with their children throughout the year.

Thomas-&-Friends-hub

The One Journey Endless Destination hub includes the ‘Really Useful Challenge Chart’ to help make daily tasks more rewarding. Those who complete each day’s activities successfully are entered into a daily draw to win the latest Thomas & Friends DVD, and one winner will win goodies to create their own Thomas & Friends bedroom.

Inspired by the upcoming release of new DVD, ‘Thomas & Friends: Spills & Thrills’, parents will be encouraged to take photos of their children painting Easter eggs using specially-created stencils and guides available on the hub. The winning submission, as voted for by the Thomas & Friends Facebook community, will receive a Thomas Land adventure at Drayton Manor.

Later in the year, children can take part in ‘Hide and Seek’; a virtual treasure hunt where players must piece together clues for a chance to win an exclusive ticket to the premiere of Thomas & Friends: Tale of the Brave.

Robin Gay, global brand director Thomas & Friends, said: “A pre-schooler’s life is a journey full of exciting, endless possibilities. With discovery and exploration at the heart of the Thomas & Friends brand, we wanted to create an interactive destination for children and parents to share these moments together.”

With various touch points throughout the year, the hub will feature a design competition, interactive calendar and Christmas giveaway, as well as the introduction of brand new engines. For more information visit: www.thomasandfriends.com/AllAboard.

Hit Entertainment partnered with marketing agency Sponge to develop the online hub.

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