Celebrating key milestones and moments through childhood, the interactive hub offers parents a variety of activities they can do with their children throughout the year.
The One Journey Endless Destination hub includes the ‘Really Useful Challenge Chart’ to help make daily tasks more rewarding. Those who complete each day’s activities successfully are entered into a daily draw to win the latest Thomas & Friends DVD, and one winner will win goodies to create their own Thomas & Friends bedroom.
Inspired by the upcoming release of new DVD, ‘Thomas & Friends: Spills & Thrills’, parents will be encouraged to take photos of their children painting Easter eggs using specially-created stencils and guides available on the hub. The winning submission, as voted for by the Thomas & Friends Facebook community, will receive a Thomas Land adventure at Drayton Manor.
Later in the year, children can take part in ‘Hide and Seek’; a virtual treasure hunt where players must piece together clues for a chance to win an exclusive ticket to the premiere of Thomas & Friends: Tale of the Brave.
Robin Gay, global brand director Thomas & Friends, said: “A pre-schooler’s life is a journey full of exciting, endless possibilities. With discovery and exploration at the heart of the Thomas & Friends brand, we wanted to create an interactive destination for children and parents to share these moments together.”
With various touch points throughout the year, the hub will feature a design competition, interactive calendar and Christmas giveaway, as well as the introduction of brand new engines. For more information visit: www.thomasandfriends.com/AllAboard.
Hit Entertainment partnered with marketing agency Sponge to develop the online hub.
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