LICENSING NEWS

Hit partners with Mainframe Entertainment on new Bob the Builder series

Published on: 4th April 2014

Hit Entertainment has announced that a brand new CG-animated series of Bob the Builder has entered pre-production.Bob-the-Builder_coming-soon

The new series is being produced out of Hit’s UK headquarters with animation services provided by Canadian based digital animation company Mainframe, a division of Rainmaker Entertainment.

Hit Entertainment will produce two series of 52 x 11’ episodes of the pre-school show, due to be delivered late 2015.

Michael Carrington, VP Global Content & Executive Producer at Hit Entertainment, said: “We are thrilled to be bringing an all new series of Bob the Builder to viewers around the world. The brand is built on strong foundations and with the new creative direction we’re working on we are committed to ensuring the future remains bright for TV’s favourite builder. Viewers can look forward to lots more excitement from Bob and the team, compelling new characters and dynamic locations.”

Rainmaker Entertainment announced last year the re-launch of Mainframe as its television division. Mainframe, one of the world’s most prolific producers of computer animation for television and direct to videos, is a brand synonymous with groundbreaking CG animation in the world of TV. The new CG-animated Bob the Builder series will be the first production under the name.

Michael Hefferon, president and executive producer at Mainframe Entertainment, added: “We are excited to be working with Hit Entertainment on the collaboration of an all new Bob the Builder series. It is an honour for us to be entrusted with the opportunity to be a part of this iconic property, bringing fresh episodes of Bob the Builder to a new generation of kids.”

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